Privacy Policy (hereinafter referred to as "this Policy")

Hunter Japan Co., Ltd. (hereinafter referred to as "Hunter" or "we") is the "information controller" in relation to users' personal information. We take our relationships with all users (you) seriously. This includes how we handle personal information provided by users. Hunter is committed to protecting the privacy of its customers' personal information. This policy covers the processing of personal information relating to users. It defines the method.

1. Personal information of users that we collect

When you use our website or social media channels, when you browse our stores or events, and when we communicate with you (for example by phone, post or email), we may collect and process the following information about you:

  • User's name, age, date of birth and gender
  • Your contact details (e.g. address, telephone number and email)
  • If you have registered a user account, your username and password
  • Your communication and shopping preferences and interests
  • Your browsing and shopping history
  • Feedback, survey responses
  • Information about your device (e.g. IP address, operating system, and browser type)
  • Your location
  • Contact Us
  • Any other personal information that you post, email, share, copy or otherwise make available to us (e.g., suggestions, questions, feedback, photos, messages, etc.) ("User Content").


Where permitted by law, we may obtain your personal information (or combine it with information obtained from) public sources, third-party service providers, individuals to whom you have given consent to provide your personal information, government agencies, and other third parties. For example, if you opt-in to receive information from Hunter while visiting another website, that website may send us your email address and other information about you so that we can contact you at your request. You may also use third-party applications or features (e.g., our Facebook and Twitter applications) and allow us to collect (or allow third parties to share) information about you through those applications (e.g., information about your friends and connections, "likes" and other comments you have shared, groups, and location information). In addition, we may receive information about you if other users of third-party websites have given us permission to access their profiles and you are included in their friends/connections, or if information about you is otherwise accessible through your friends/connections, web pages, profile pages, or similar pages. 

In order to improve the quality of our products and services, personalize content for you, and inform you of promotions and offers that may be of interest to you, we may supplement the information we collect directly about you with information we receive from third parties.

We will indicate whether the personal information we request is mandatory or optional, and we will explain the consequences if you decide not to provide information we indicate as mandatory, which may mean we cannot provide you with certain services or products.


2. How we use your information

We may use your personal information for the following purposes:

  • To process orders received via the website or over the phone
  • To respond to/address your requests and inquiries
  • To enter users into contests and notify them of the results
  • To operate and personalise our websites and social media channels
  • For internal record keeping purposes
  • To provide you with information at your request or as a result of a search using our website
  • To provide you with marketing that you have requested or consented to receive, or that we are otherwise lawfully entitled to provide to you as a customer or prospective customer, and which you have not opted out of receiving.
  • To record your marketing preferences
  • To tailor offers, promotions and advertisements to you based on your known browsing and shopping habits and purchase history
  • To register certain user characteristics on our website
  • To improve our products and services (for example, to speed up your searches, recognize you when you return to our website, respond to your comments, address any problems, and better personalize our services to your requirements);
  • To improve our products in relation to your content on our websites, social media channels, and in our marketing communications (with your permission in each case);
  • necessary for the reorganization of Hunter or the sale of Hunter's business or assets .
  • For operational analysis, audits, forecasts, business planning and business transactions, and to meet legal requirements, related administrative procedures and related record retention requirements, in compliance with applicable laws, regulatory guidance and Hunter policies.
  • To establish and exercise our legal rights and comply with requests from law enforcement or other government authorities or court orders.


In addition, we may anonymize your personal information and use it for the purposes described above as part of non-personally identifiable aggregate information for research, statistical or other purposes (for example, to improve our website, products and services) or to assess the effectiveness of our advertising.


3. With whom does Hunter share your personal information?

We may share your personal information with third party companies (e.g. advertising and marketing agencies, social media agencies and channels, software providers, and service providers such as delivery companies, customer service and third-party payment service providers) for the purposes described in this Policy, such as to complete your orders, to facilitate your navigation of our website, to enable us to provide you with offers, advertisements or other promotions or materials about our products and services, to operate recognition or rewards programs, to respond to your inquiries, and to provide certain services, such as after-sales care.

We may also share your personal information with:

  • With individuals and/or companies within the Hunter Group as necessary for their management, analysis, planning and decision-making purposes, for example, to make decisions about expanding and promoting our product and/or service offerings, to fulfil customer orders and requests, and for other corporate purposes described in this Policy.
  • With government authorities, law enforcement and regulatory agencies where required or permitted by law, tax or other purposes.
  • With outside parties as necessary to comply with law and legal process, to respond to emergencies, to enforce our agreements, company policies and terms of use, or to protect the rights, property or safety of Hunter, our employees, agents, customers or others.
  • With parties to whom you have given Hunter permission to disclose your personal information
  • With other organisations (including actual or prospective acquirers and our affiliates) if Hunter is involved in the bankruptcy, merger, reorganisation or sale of business and/or assets of any of its group companies.


If we have your consent, we will share your personal information with our partner companies or subsidiaries so that they can deliver to you information, promotions, products, services and offers that may be of interest to you.

We may share your personal information with the third parties described in this section, who may be located outside of Japan.


4. Legal basis for processing your personal data

We will only process your personal information where we have a legal basis for doing so. That legal basis will depend on the purposes for which we collect and use your personal information. In most cases, that legal basis will be one of the following:

  • Consent: For example, if you have consented to us sending you certain marketing. You can withdraw your consent at any time, for example by clicking on the "unsubscribe" link at the bottom of any marketing emails we send you.
  • Our legitimate business interests: Where done in a legitimate manner that does not unduly interfere with your privacy or other rights, and where it is necessary for us to understand our customers, improve our services, and operate effectively as a premium manufacturer and retailer of shoes, outerwear and accessories. For example, we rely on this legal basis when carrying out certain market analyses to better understand our customers for the purposes of creating new services and improving the profile of our brand.
  • Performance of a contract with you: For example, if you purchase products from our website, we will need to use your contact details and payment information to process your order and send you the products.
  • Compliance with law: We are subject to legal obligations and therefore need to use your personal information to comply with those obligations.


5. Your rights

Users have certain rights in relation to their Personal Information, including the right to object to their information being processed for certain purposes, the right to access their Personal Information, and the right to erase, restrict or receive a machine-readable copy of their Personal Information.

We will deal with requests to exercise your rights in accordance with applicable law and any relevant exemptions. If you wish to exercise any of such rights, please contact us using the contact details provided below. 

Furthermore, you have the right to lodge a complaint with a data protection authority if you believe we have processed your personal information unlawfully or in a manner that violates your rights. If you have such concerns, we ask that you first contact us (using the details below) so that we can investigate and hopefully resolve your concerns.


6. Use of Cookies

We may use cookies to provide you with a better service and to identify which pages on our website are of particular interest to you. Cookies are small pieces of information that our website stores via your web browser and can later retrieve the information. The main purpose of cookies is to personalize your website visit by identifying you and customizing the website pages, for example by recognizing you and greeting you by name when you return to the same website. For more information about the types of cookies we use and information on how to change your settings, please see our Cookie Policy page.


7. Safeguard measures to protect personal information

We have safeguards in place to ensure that our internal procedures meet the high standards of our policies, and we use reasonable efforts to ensure that our service providers agree to protect your personal information. 

Where we have assigned you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. 

Please do not disclose your password to anyone. 

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your transmission of your personal information to our website and/or social media channels. Any transmission is at your own risk. 

Our website is not intended for children under the age of 13 and we do not knowingly collect personally identifiable information online from visitors in this age group. 


8. Retention Period of User's Personal Information

We take steps to ensure that your personal information is retained only for as long as necessary to fulfil the purposes for which it was collected, after which it will be deleted or, in some cases, anonymised. 

Because we collected your personal information with your consent and have no other legal basis for continuing to process it, we will delete your personal information if you subsequently withdraw your consent. 


9. Where do we store your personal information?

Personal information that we collect may be transferred to and stored in locations outside of Japan, including countries that may have less strict or no data protection laws than Japan. 

When we transfer your information as described above, we will take all steps reasonably necessary to ensure that appropriate safeguards are in place to protect your personal information and that it is treated securely and in accordance with the provisions of this Policy. 


10. Other Websites and Services

We provide links to third party websites and you may see our advertisements on third party websites, for example on social media platforms. 

However, we are not responsible for the information collection policies of third-party websites. When visiting a third-party website, we recommend that users check the privacy policy and other policies of the third party before providing personal information to that third party. We are not responsible or liable for these policies. 


11. Changes to this Policy

We may change this policy at any time. Any changes to this policy will be posted on our website. The date this policy was last updated will be noted at the bottom. 


12. Contact

If you have any questions about this Policy, please contact us online using the contact form on our website or email our Customer Service department. 


This policy was last updated on June 29 , 2023 .